Where style meets performance in every stitch. We’re not just selling activewear – we’re crafting a lifestyle for those who demand both fashion and function from their wardrobe.
Our Story
Born from a passion for active living and urban aesthetics, Urban Fit Shop has grown from a small Omaha-based idea to a global destination for premium activewear. Since our founding, we’ve been committed to creating clothing that transitions seamlessly from yoga studio to city streets, from morning jog to brunch date.
Our Mission
To empower your active lifestyle with versatile, high-quality apparel that keeps up with your pace – without compromising on style.
Why Choose Urban Fit Shop?
We understand the modern active individual’s needs:
- Performance Meets Fashion: Our collections like LOLE combine technical fabrics with contemporary designs
- All-Season Versatility: From winter-ready puffy jackets to breathable summer tanks, we’ve got you covered year-round
- Thoughtful Details: Moisture-wicking technology, comfort stretch fabrics, and pet-friendly accessories
- Inclusive Sizing: Styles that celebrate all body types across our women’s and men’s collections
- Global Accessibility: Shipping activewear inspiration worldwide (with some reasonable exceptions)
More Than Clothing
Urban Fit Shop is a community. Whether you’re a dedicated athlete, a weekend warrior, or someone who simply appreciates comfortable style, our carefully curated collections – from performance leggings to statement outerwear – are designed to move with you through every chapter of your day.
Join the Movement
Discover why thousands of active individuals worldwide trust Urban Fit Shop for their wardrobe essentials. Browse our collections today and experience the perfect blend of urban sophistication and athletic performance.
Have questions? Our Omaha-based team is always here to help at [email protected].